I don't know much about Madewell's history, just that it is run by J. Crew and that one of my favoritest style personalities, Alexa Chung, collaborated with them and came up with an awesome line that I was never able to get my hands on.
Upon browsing along, I stumbled upon Madewell's latest lookbook and I love it. It bears a lot of familiar styling but what sets itself apart from previous lines is that it features a kind of modern and slightly avant garde touch with just that tasteful hint of street style.
Let's see.. here's some of my favorite looks!